Dexter2999
Member
Sorry, didn't care too much for that link.
The article itself doesnt' acknowledge that Avid started life as a Mac only product and still supports Mac. The article seemed to read like people would have to change entire systems, not just software
The comments at the bottom were more agrivating than the article itself. By and large they seemed to be from Mac fanboys.
The bottom line is that the new software has some nasty flaws in not supporting the legacy projects, and in that it doesn't support professional workflows with media being on a network server. It is a super cool product for people who "play" with editing software but not for people who make their living editing.
Maybe they will address these issues, but will it be in time to salvage their professional market share? And do they even care if this move brings in mountains of cash from the same market of people who buy iPads and iPhones and whatnot, the consumer market with considerable disposable income?