If it´s so simple to learn, it´s only gonna make it more popular..not the other way around.I'm sure there's a website or something to find out how it is marketed.
Their main audience is product rendering...an audience that already has a CAD model. You can tell the focus of an app from the interchange file formats. Proprietary CAD compatibility is not cheap to license.
Prometheus, check out the marketing for KeyShot. It is marketed to amateurs with the same skillset to use Microsoft Word. The job postings with KeyShot in the description are meaningless. You can learn the software in an afternoon. https://www.keyshot.com/features/how-it-works/
And same skillset to use microsoft word? No don´t think so..by logic it´s a different software thus requiring different skills, it may be just as easy, but definitely different.
They are however right in that it is so easy to use that you can produce product design mostly faster than in for instance Lightwave..that is what I said when I was testing it out for gym renders many years ago, but it was too expensive..and I aldready had a Lightwave License which I promoted for my employer when we looked at what we could use, the enginner tried maxwell but it was intensively slow that it took a day to render something, which I later could render within few seconds minutes in Lightwave.
But what I got from keyshot at that time was more realistic lighting, faster render and better surfaces.
Current lightwave and other free software have however closed that gap a bit I think, at least compared to what I tried then..how Keyshot performs now I really don´t know.