LightWave to Unity Quickstart

Making slow progress with Lightwave to Unity. I have got my model into Unity with animation. My model is a LED screen, and I would like to get some content playing on the screen. I have tried texturing the screen with image seq, mp4, mov but I just cant get it to show up in unity. I am using LW2015 and FBX export with embedded text.
The texture that comes across is the base colour on the texture channel in LW.
Any tips would be appreciated.
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