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Thread: Does anyone know how much it cost to produce the Citroen advert?

  1. #1
    Super Duper Member kopperdrake's Avatar
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    Does anyone know how much it cost to produce the Citroen advert?

    Hey guys

    Here's one for you...how much did it cost to produce the Citroen advert shown here?

    http://www.youtube.com/watch?v=ggt9l...elated&search/

    I'm guessing a fair tens of thousands, but wondered if anyone had read an article maybe?
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  2. #2
    obfuscated SDK hacker Lightwolf's Avatar
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    Quote Originally Posted by kopperdrake
    I'm guessing a fair tens of thousands, but wondered if anyone had read an article maybe?
    No article (especially since the production costs are rarely mentioned.
    I guess that tens of thousands wouldn't be enought just for the CG involved, nevermind the complete production.
    At least 250K in real money (i.e. € ) for the complete production is my guess.

    Cheers,
    Mike

  3. #3
    Graham Toms bluerider's Avatar
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    At a guess, I had heard for Car Manufactors usually have 3 quaters to a million pounds sterling in revenue for adds like this.

    Sorry, I refuse to convert this to Euros
    The ethereal riders gallop over the rooftops

  4. #4
    obfuscated SDK hacker Lightwolf's Avatar
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    Quote Originally Posted by bluerider
    Sorry, I refuse to convert this to Euros
    That's allright though, Quids are close enough

    Cheers,
    Mike

  5. #5
    Graham Toms bluerider's Avatar
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    Lightwolf,
    Stuttgard has an awesome Stattgallerie. I was there many years ago. They had an exhibition of Otto Dix, my favorite artist.
    The ethereal riders gallop over the rooftops

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    Super Duper Member kopperdrake's Avatar
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    Ah thanks guys - these are the figures I need

    As usual - a potential client has asked for something 'similar to the Citroen advert' - they do get carried away with these things. Whilst it would be great to have a go at something like this we are no where near big enough to pull that off, but that will scare him from that idea anyway

    Cheers
    - web: http://www.albino-igil.co.uk - 2D/3D Design Studio -
    - PC Spec: Intel i9-7940X @3.1GHz | 64Gb | 2 x GeForce GTX 1080 Ti 11Gb | Windows 10 Pro -

  7. #7
    Graham Toms bluerider's Avatar
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    Quote Originally Posted by kopperdrake
    Ah thanks guys - these are the figures I need

    As usual - a potential client has asked for something 'similar to the Citroen advert' - they do get carried away with these things. Whilst it would be great to have a go at something like this we are no where near big enough to pull that off, but that will scare him from that idea anyway

    Cheers
    It sounds like a classic request, clients wants pixar quality CGI character animation for 50 pence because your just an artist
    The ethereal riders gallop over the rooftops

  8. #8
    Guinea Pig Beaker's Avatar
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    The Embassy VFX (http://www.embassyvfx.com) did the "Alive with Technology" ad for Citroen a few years ago. You can still see it on their site.
    [I]Whoever undertakes to set himself up as a judge of Truth and Knowledge is shipwrecked by the laughter of the gods.[/I] -- Albert Einstein
    [I]Meep![/I] -- Beaker

  9. #9
    Heir to the Throne RedBull's Avatar
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    Quote Originally Posted by Beaker
    The Embassy VFX (http://www.embassyvfx.com) did the "Alive with Technology" ad for Citroen a few years ago. You can still see it on their site.
    Yeah it was originally a Neill Blomkamp produced spot, where the C4 dances..
    (it was a much better ad than the ice skating, XSI version)

    Neill now works for AtomicVFX in Cape Town (South Africa), AtomicVFX use Lightwave among other software..... (and the same dancing ad is featured on the AtomicVFX website) http://www.atomic-vfx.com/

    You could always contact the ad agency, or Embassy or Atomic and ask them how much to do another one...

    You can imagine the meetings, and advertising/marketing meets, pre and post production, shooting, editing VisualFX, meets budget, time and a small outfit.. Means you would need a fairly concise way planning it with a very small team.

  10. #10
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    I ran across this a month back, The Mill has a making of pad cast here if your intrested.

    http://web.mac.com/themillpodcasts/i.../MakingOf.html

    James

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