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Thread: #saynotospec

  1. #1
    Registered User
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    #saynotospec

    I thought this article was very interesting and certainly worth sharing: 10 companies who are trying to exploit designers, artists and photographers.

    I had no idea how aggressive companies and even design and publishing houses have become in their attempts to get something for nothing.

    These videos from ZAK Agency were also very interesting.

    Zulu Alpha Kilo – Spec | #saynotospec

    Zulu Alpha Kilo – Spec Pork | #saynotospec

    This one was just a funny satire of the pitch process World’s Worst RFP

    Not to say that doing spec work never results in non-monetary benefits; future contracts, word-of-mouth work, or just getting into the industry. But many of the examples in the article seem like blatant grabs for free creative work.

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  2. #2
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    There really needs to be more shaming of these exploitative "companies".

    Bad press is their Kryptonite.

    I loved the DA Guardian article. The irony was exquisite.

  3. #3
    Curmudgeon in Training Ma3rk's Avatar
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    Mmm, well frankly this has been going on for ... CENTURIES!

    I think Mr. Kliban expressed it rather well:

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    "Never be a cat in a cartoon. Never." Chief Wiggum

  4. #4
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    Quote Originally Posted by Ma3rk View Post
    Mmm, well frankly this has been going on for ... CENTURIES!

    I think Mr. Kliban expressed it rather well:

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    True, it just seems like the methods have become more progressive.

    I can understand a company running a contest to come up with branding and promising exposure or some minor prize. That's de rigeur in business.

    But when other ad agencies are the ones running these "contests"?

    WTF... wasn't branding / brand design what YOU were hired to do?

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