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Thread: The Foundry and Luxology Merge

  1. #1

    The Foundry and Luxology Merge

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  2. #2

    The Foundry and Luxology

    The Foundry and Luxology join forces.
    See:
    http://www.thefoundry.co.uk/
    and:
    http://www.thefoundry.co.uk/articles...CampaignId=377

    ciao
    Thomas

  3. #3
    3D Junkie Serling's Avatar
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    The Foundry and Luxology Merger.

    Just got the email. Here's a snippet:

    Dear Phil,

    I am really excited to be able to tell you that The Foundry and Luxology are a joint entity as of today. We’ll keep you posted on developments, but in the interim please visit our Q&A page that we hope covers many of your questions.
    Layoffs (Autodesk) and mergers (above) are signs of companies trying to survive in tight economic times. Here's hoping NewTek is weathering these times.

    Must be a hot topic. LOL!

    Steve: feel free to dump this thread. The other two beat me to it by nanoseconds.
    Last edited by Serling; 09-25-2012 at 02:28 AM.
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  4. #4
    Code:
    As for marketing, the merger means The Foundry can leverage Luxology’s inroads into the game development and design industries, and Luxology can take advantage of The Foundry’s ties to film and broadcast. “As of this week, we’re sharing sales and marketing,” Collis says. “Product wise, we’ll still have separate products. But, people wise, where it makes sense, we’re sharing already.”
    wouldn't have mind them joining with newtek instead...
    http://walen.se my plugins

  5. #5
    Super Member Captain Obvious's Avatar
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    Seeing how Luxology are hiring, I don't see how this means that they're struggling to survive.
    Are my spline guides showing?

  6. #6
    ShortsightedSithAssassin
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    The Foundry makes nice, production-proven and stable apps - so maybe now modo won't bug out at the slightest thing like it currently does.

    First thing I'd do is ditch modo's awful paint functions and add the Mari tech - or at least a subset of it. Instantly makes modo a much more appealing proposition for modellers/texturers.
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  7. #7
    Super Member geo_n's Avatar
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    Looks like the adaptation rate of modo 601 is not as high as expected. The Foundry is a bigger company with high end software. Its good that modo chose to merge with them rather than AD.

    Some interesting info.
    http://www.luxology.com/products/The...ers/index.aspx
    Lux founders reporting directly to Bill Collis, CEO of The Foundry.
    The price of modo 601 will not change. For future releases Luxology will take their usual approach of assessing product pricing on a release by release basis.

    Seeing the price of mari, will modo be assesed to go in line with the same pricing.

  8. #8
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    Good

    Quote Originally Posted by geo_n View Post
    Looks like the adaptation rate of modo 601 is not as high as expected. The Foundry is a bigger company with high end software. Its good that modo chose to merge with them rather than AD.

    Some interesting info.
    http://www.luxology.com/products/The...ers/index.aspx
    Lux founders reporting directly to Bill Collis, CEO of The Foundry.
    The price of modo 601 will not change. For future releases Luxology will take their usual approach of assessing product pricing on a release by release basis.

    Seeing the price of mari, will modo be assesed to go in line with the same pricing.
    The adaptation is due to functioality. Ca is still half baked (out of a good licensed tech though). No sound support except indie plug in. Etc etc. I think it will get more people (ex ad?) to bring it to up to standard. The price then will be around cinema or maya. Except it is a good, easy to use software.

  9. #9
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    And if you read the articles at the fxguide, you will notice why the adaption rate is slow for modo. They go for small guys. Studios like digital domain, which at a location alone could have 280 employee, will think deeply before uses software from 30 man company.

    And this merger will change that.

    Quote:
    Joking aside, Luxology can now approach some of the companies Pebbler mentioned with much more clout than prior to the merger. Luxology is not just hanging with the ‘big boys’ – it is one of the big boys now, and it would have to be expected that other companies would now be more willing to work with Luxology and also just buy from Luxology, now the company is over 200 people strong and so widely connected.
    We asked Peebler if one of the reasons for merging the company was being able to go to other companies and now being able to command more attention? ”That wasn’t a conscious part of it, but it can’t hurt,” he replied. “Part of our business is as OEM – we license our technology to Solidworks – they include our renderer with their base package and they have over a million customers. Bentley which has MicroStation has over 300,000 customers licenses our renderer as well. When you’re going to these companies, as a small company as Luxology was, that is a challenging point. If you’re a company that has a million customers, are you going to standardize on a renderer that is from a company of only 30 people.”
    It also will help with the adoption of modo, no longer is the product ‘risky’ as it comes from a small company. Pebbler points out that, “in terms of our ability to go in and sell 100 seats of Modo to a studio, that’s more likely to happen now than it was a week ago. Our sales model is radically different than theirs (The Foundry). The vast majority of our sales happen online – that was by design. When we started the company 10 years ago, online sales were barely nascent. This market was really driven by bars and high-touch sales model – we made the decision to first build up an online sales mechanism…what happens with resellers is that they get grouchy about your online sales. We have managed to build up a strong reseller channel, but nowhere near the direct sales model that The Foundry has. What you need at that high end VFX level, is not always pre and post close sales, but then a sales support after the fact. When you’re ILM, they’re not coming to your webstore and running a credit card and going off – they need a relationship, someone they can talk to – The Foundry has that level of sales and support model that we simply don’t. That does open up a level of business that we didn’t have before.”

  10. #10
    Super Member geo_n's Avatar
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    Yeah. This is lux's move to get a significant piece of the market. Giving up the reigns to Foundry though will change things in the future, higher pricing, upgrade policy, etc.

  11. #11
    Not so newbie member lardbros's Avatar
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    Well, got the email this morning, and reckon it'll be nothing but brilliant for Luxology. Don't use Modo currently, but The Foundry have a marketing and strategic goal that I like... and like the company and all their products... good on them! I hope this works out for them both!

    Now, Newtek could get straight on the case of implementing a Nuke export and a Fusion integration while they're at it too
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    Super Duper Member kopperdrake's Avatar
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    Interesting to see where they go and if they'll keep the smaller studios and one man/two man bands on board whilst chasing the bigger studios. It's sure a tough place out there at the moment, with the whole thing in flux (studios, software suppliers, artists), its' really hard to figure out where the future lies. Do you reach for the big guys, wherever they end up being, hoping their big numbers help you grow/sustain/survive, but with the caveat that one or two big customers can put a company out of business. Do you stay with the small guys, who might at worst shrink their seats but can be more likley to weather a storm in some guise.

    Seriously tough times. I suspect the price will go up once the software offering demands it, and the smaller studios/hobbyists will either cough up or look elsewhere. It's going to be very interesting to see what happens in the long haul.
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  13. #13
    Super Member geo_n's Avatar
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    So the Caylyle group of investors own the Foundry?
    http://www.carlyle.com/news-room/new...dry-advent-ven

    What's stopping them from selling the goods(Foundry,Lux) when its sellable? AD might be shopping in the future

  14. #14

    Luxology and The Foundry

    Very interesting and surprising new!

    http://www.thefoundry.co.uk/articles...CampaignId=377
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    thread #4.
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