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DiscreetFX
04-19-2009, 11:35 AM
FOR IMMEDIATE RELEASE
April 19, 2009
Contact:
DiscreetFX Team
1-800-852-0930




DiscreetFX Abandons DVD-ROM & CD-ROM Formats

LAS VEGAS, -- NAB Show April 19, 2009 Visual Effects developer DiscreetFX Inc., developer of animated effects elements/transitions for TriCaster, VT[5], SpeedEDIT & Final Cut Studio abandons software distribution on the dated DVD-ROM & CD-ROM mediums. DiscreetFX has always been about forward thinking and providing customers with cutting edge technology. In the interest of giving customers the best value for their software purchases DiscreetFX will only distribute their effects software on fast USB Flash-drives. Internal tests by DiscreetFX have found that DVD-ROM & CD-ROM formats do not stand the test of time. These fragile formats are easily subjected to scratching, the elements, and small hungry childen. DiscreetFX has no interest in selling customers quality software on a medium that's long term viability is unknown. USB Flash-drives provide a safer less fragile distribution format for our effects products. This policy applies to all current products with the exception of a few legacy software products that are not related to TriCaster, VT[5] or SpeedEDIT.

Changing our software distribution method will increase costs but that will not be past along to customers at this time. The net effect of this policy change will give TriCaster customers a discount on our products since their price will now be in line with the VT[5] & SpeedEDIT versions. VT[5] & SpeedEDIT customers will see no price increase but will get their effects software delivered on a safer and better format then DVD-ROM. USB Flash-drives are also a faster, more robust delivery medium so customers will see that added benefit. TriCaster customers have enjoyed receiving DiscreetFX's software on Flash-drives for many years and commented they are very happy to buy software this way. Since DiscreetFX does not control the film industry movies will continue to be distributed on DVD-ROM's for the foreseeable future. Software technology like Drive-In from Telestream show that even Hollywood films can be preserved with bonus features and menu's intact without the need of fragile DVD Discs.

Pricing and Availability
DiscreetFX effects products are available for immediate purchase from the DiscreetFX iShop or toll free (1-800-852-0930). Dealer inquires welcome. DiscreetFX gives NewTek dealers a heathy discount on our products so they can make a profit selling them.

DiscreetFX iShop (http://www.discreetfx.com/products.html)


About DiscreetFX Inc.

DiscreetFX creates digital video effects that make your productions and films more effective! DiscreetFX stunning digital transitions support the TriCaster family of products including: TriCaster, TriCaster DUO, TriCaster PRO, TriCaster STUDIO and TriCaster BROADCAST, which are trademarks of NewTek Inc. DiscreetFX effects also work with VT[5] & SpeedEDIT from NewTek Inc. and Final Cut Studio & Final Cut Express 4 from Apple Inc.