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View Full Version : Disclaimer Rule of Thumb?



DefcomDMC
01-26-2007, 04:15 PM
Is there a rule of thumb for font size of disclaimers? What's preferred?

Pete Draves
01-26-2007, 05:09 PM
as small as can be seen on a screen.
But it has to be readable.
Pete

tfrank
02-21-2007, 05:03 PM
A little late to the discussion, but our State Attorney general HAS specific rules as part of his consumer protection stuff. In fact, his office has a little guide book for use in TV, radio, and print advertising.