View Full Version : Anyone see this commercial?

04-18-2004, 03:07 PM
AP-Ford-Internet Ad

Ford denounces ad showing computer-generated cat losing head in

(Dearborn, Michigan-AP) -- Ford Motor Company is denouncing the
release of an Internet ad that shows a computer-animated cat being
decapitated by a power moonroof hatch.
The ad is for the Sportka, a Ford hatchback that's sold in
Ford says the clip was put together without its approval by the
ad agency Ogilvy and Mather as part of a "virtual marketing"
campaign for the car. It's a type of e-mail marketing, sort of an
electronic version of word-of-mouth.
The ad shows a realistic-looking orange cat climbing on top of
the car and poking its head into the open moonroof. According to
the Detroit News, the hatch slides closed, the cat struggles, and
its headless body slides to the ground.
Both Ford and the ad agency say the ad is "unacceptable and
reprehensible." In a statement, they emphasize that the clip was
computer-generated -- and no animals were harmed.

On the Net:
Ford Motor Co.: http://www.ford.com Ogilvy & Mather: http://www.ogilvy.com
(Copyright 2004 by The Associated Press. All Rights Reserved.)

AP-NY-04-18-04 1619EDT

Not that I like to see animals harmed in any way. :) I am sure this ad has been taken off the internet by now. I wanted to check the ad out to see if the cat was made using 3d software and how realistic it looked.

04-19-2004, 04:47 AM
Well, you can see that's it not real, no blood etc is shown, but still it was quite terrible add. Tho I don't know where it's available, but I'm sure it's somewhere..

04-19-2004, 06:33 AM
this commercial is pretty funny in my opinion. if you have cats in your neighborhood that like to walk on your car with muddy feet and all you kind of appreciate it.


04-19-2004, 10:14 AM
Thanks for posting the link kyfsu00. Wow, that looked very realistic. I see why Ford would be upset though. If you didn't know the cat was animated you would swear they used a real cat. They did a fine job, i'm just curious exactly how they did it. I've never seen a cg cat look so real before. They must have used some compositing trick.

04-19-2004, 11:14 AM
Reminds me of that SciFi channel program 2 Shocking for TV.

Bionic Antboy
04-19-2004, 02:13 PM
I'm pretty sure it's a real cat, at least until the collapse...

Here's how I would have done it... :)

Shoot the car empty, then record the opening and closing of the roof. To get the cat to climb up to the roof wouldn't be too tough. Just get it's attention with a treat, then when he pokes his head, just hold onto him for a while.

When the cat drops off the car, they problaby either made a practical model or a 3D version for the slide off.

It's all in the compositing. :D

04-20-2004, 01:13 AM
looooooolz thax u mad my day

04-20-2004, 04:21 AM
Thats really good - but i wanted close ups.

04-21-2004, 05:10 PM
Arrrrrgh that turned my stomach! Cg or not,:eek:

04-21-2004, 10:29 PM
That was classic.

04-22-2004, 03:53 AM
How horrible that may have looked...it definatly made me laugh my arse off...

Very well done

Alex Attwater
04-22-2004, 07:33 PM
i concur that was humor at it's finest but, how did they get that thing all the way to distribution without asking?
hey do you think ford is gonna like that there car is gonna be used for decatation?

04-26-2004, 11:58 AM
have you guys seen the other one with the pigeon? I actually think it's funnier then that one.

04-29-2004, 06:22 AM
Somebody emailed me the one with the cat, I thought it was quite funny. I've still got it, if anyone wants to see it.


04-30-2004, 06:59 PM
I would definitely love to see it.

04-30-2004, 07:21 PM
Originally posted by peteb
have you guys seen the other one with the pigeon? I actually think it's funnier then that one. The pigeon one is definitely funnier. Good timing, and nobody really likes pigeons :cool: