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View Full Version : when will people learn about marketing?



cresshead
01-01-2013, 09:02 AM
when will people learn about marketing?

THIS...looked really interesting..learn zbrush 10 week class, downloadable videos plus live webinair

the thing that turned me off the whole thing?....where's the flipping price?
hiding the price ... just puts me right that second into a bad mood and feels like i'm dealing with a slimey second hand cars salesman.

you have the email/sign up to get a look at the price....do apple do this?...no....no one except slimey sales guys do this...

when will people learn about marketing?

http://www.visualarium.com/#


so yeh...i duly signed up....
still no price...so i went over to a previous training page..it has an add to cart button...no price!....you find that out only
when you have added it to the cart!!!!

$998 btw.


honestly...these training guys are excellent trainers and utter rubbish at the sales pitch end of the site.
real shame....they must actually believe that their training is over priced so that they feel the need
to not tell you until you're hooked in via a video or 2.

Sensei
01-01-2013, 10:54 AM
It has nothing to do with marketing. It's done on purpose. Similar way like IQ tests that are send to people, you're answering 100 questions and at the end there is "send sms for 10 PLN to receive result".

Ryan Roye
01-01-2013, 11:51 AM
I agree that it is pretty shady. In my opinion if their training is truly worth buying into then they shouldn't have to hide their prices. The purpose of providing samples in tutorial/training content is to provide the customer with a baseline as to what they can expect in terms of quality which they can weigh against the cost.

Even so, it is something that isn't going to go away without more competitors out there. As a comparison, pricier software vendors (such as Eyeon's Fusion) hide their prices as well; they want you to evaluate their product before ever seeing the price, so most users have to do some google search on it to find out.

Marcia
01-01-2013, 12:25 PM
Not in the first FAQ, but in another linked from the bottom of the page:


"How Much Does It Cost?

"To learn more about the class, including the price, make sure to sign up for the free preview content. We'll email you more about the class and also let you know when registration is open."

I read that as "Will need micro-loan to afford, and we spam from our own server so don't bother hitting 'unsubscribe.'" That earns an automatic boycott here.

cresshead
01-01-2013, 12:34 PM
as a place to compare

http://www.digitaltutors.com/11/pricing.php

$399 for 12 months access to EVERYTHING...all software training and the training files also.

goakes
01-01-2013, 12:55 PM
I must agree. Omitting info to draw you in is an instant no go for me.

hrgiger
01-01-2013, 05:44 PM
The same people run zbrush workshops. I signed up for zbrush workshops for the first month to try it out. And while there's a lot of great information to be had, I feel like it was a ploy for them to hook you into doing visularium because I constantly got emails about new seminars/classes being offered in just that month but no updates or new information to be had in the actual zbrush workshops area. So I was only there for the first month.

sublimationman
01-01-2013, 06:50 PM
Anytime I visit those sites with no pricing I just say well, guess it's way overpriced, and leave without digging to see the final price.

jaf
01-01-2013, 07:43 PM
To me, it's similar to sites that have a freeware version and a paid version, but they hide the free version among all the incitements (to buy the paid version.) It puts me in a "suspicious" mood -- I want to get "hooked" by the product and maybe making it easy to try the free version will make me less suspicious.

And then there's those "free download" sites. You search for a simple free utility and get a site that offers a paid product you can download for free!

It may be marketing, but is it effective? I hope not, but I'm afraid it does work. Guess it's like buying a truck because a TV advertisement shows it can tow the space shuttle.

gerry_g
01-02-2013, 06:56 AM
Use lynda.com for blanket coverage of most things, OK their ZBrush stuff is a tad thin and out of date but for the cost it's hard to beat. Worst online scam I ever encountered was while trying to value a car I owned, filled in particulars on one site that did instant valuations and clicked search and it promptly told me I'd bought a £50 certificate authenticating the price, no pre warning of cost or that I was making a purchase, no prompt as to did I want to proceed, no revue or legal terms and conditions, had to threaten to sue them to get them to back down

djwaterman
01-02-2013, 08:56 AM
While we're complaining about such things, I find the Liberty 3D training packages are quiet bereft of any details on the site, there are no previews, images or in depth info about the packages, just a short description. There are few things on there I would probably get if I could at least see what they were, surely it would make sense to outline the packages in more detail to make them more appealing. Unless I'm missing something.

cresshead
01-02-2013, 11:27 AM
yeh marketing is not being done very well all over the place..kobo books for example...most have no working sample even though they say 'get sample' and then the sample on most kindle books from amazon is the cover and the copyright info...no actual book content to "sample"!!!

in this digital age where your buying download or streaming content you never get to handle the real thing like in a shop so vendors really need to approach their marketing form a customers point of view.

also a niggly ploy with physical goods being bought over the net...hiding the shipping cost until you have and account set up and have proceeded all the way thru the shopping cart process is rather underhand and sneaky.

last of all 'apps' from say apple or the play market store...no demo or sample...just buy or not buy...oh...okay then...not buy!


I usually have to seek out a youtube clip from a user to get a handle on the app as there's not demo version.

DrStrik9
01-02-2013, 04:58 PM
This is the "post-modern" world, where nothing has any value or truth ("what is truth?") ... this is why the companies who ARE customer-oriented and communicate well do better, and the others who don't communicate well flounder. And then they're surprised when they don't succeed. Go figure.

Marketing communications specialists who know their stuff are worth their weight in gold in this context. Good communications cost more up front, but are a great investment in the long run.

Marcia
01-02-2013, 11:23 PM
This is the "post-modern" world, where nothing has any value or truth ("what is truth?") ...

...and where there are too many Ayn Rand devotees.

jeric_synergy
01-03-2013, 01:43 AM
...and where there are too many Ayn Rand devotees.
Any value >0 is too many.

Cryonic
01-03-2013, 12:50 PM
also a niggly ploy with physical goods being bought over the net...hiding the shipping cost until you have and account set up and have proceeded all the way thru the shopping cart process is rather underhand and sneaky.


Having created ecommerce sites for some smaller places, I can say that part of this is things like getting quotes from FedEx won't work unless you have a delivery address to give them. So, they might not be "hiding" it. They really probably can't give it to you without the delivery point.

Empedokles
01-04-2013, 03:44 AM
Hmm, - considering what I get out from my annual subscription to ZBrush Workshops, I feel the urge to correct the picture that comes across here. I started learning 3d a little less than 2 years ago and did countless tutorials - the quality of tutorials ranging from ridiculous to first class; and ZBrushWorkshops/Visualarium are first class (and I got really a huge range of tutorials to compare with in fresh memory). Nobody forced me to sign up to Visualarium but honestly they made it quite tasty for me - as soon as I can afford it I will take a class there. I was getting free 1 hour previews for all the classes in Visualarium (so you know what you get) for almost a year now and much much more. If something is not mentioned in the marketing it doesn“t turn out neccessarily as a scam but sometimes right as the opposite - great hidden values like entire 3 hours long class lectures and critiques sessions from Visualarium and lots of other bonuses. Most recently 3 hours of Paul Gaboury (Zbrush development team at Pixologic) for free. Simply put: ZBrushWorshops was the best deal I made tutorial wise so far and they are now in the middle of restructuring it so it gets new content and new functions. Highly recommended!

jwiede
01-04-2013, 06:48 AM
I've subscribed to ZBrush Workshops as well, and feel strongly that their training content is truly first-rate. Their education is as much a guide to life drawing/sculpting and anatomy as it is about ZBrush itself, and was highly educational in all areas covered. I didn't find their pricing unusually high for a provider of on-demand tutorial content, and felt the price was still a significant bargain given the high quality/value of the content.

I think folks are getting a little carried away suggesting shadiness and questioning reputability just because of problems finding pricing, or over their feeling that the pricing is too high. I found ZBrush Workshops' customer service, quality, and treatment all excellent, and wouldn't hesitate to do further business with them.

cresshead
01-04-2013, 10:17 AM
I've subscribed to ZBrush Workshops as well, and feel strongly that their training content is truly first-rate. Their education is as much a guide to life drawing/sculpting and anatomy as it is about ZBrush itself, and was highly educational in all areas covered. I didn't find their pricing unusually high for a provider of on-demand tutorial content, and felt the price was still a significant bargain given the high quality/value of the content.

I think folks are getting a little carried away suggesting shadiness and questioning reputability just because of problems finding pricing, or over their feeling that the pricing is too high. I found ZBrush Workshops' customer service, quality, and treatment all excellent, and wouldn't hesitate to do further business with them.

i've watched one of the free video and would agree that the training is pretty good, the audio was distorted from the main trainer during the whole video i will observe, but that's the nature of webinars i guess. My thing i do not like is hiding the price of the training so much that you have to subscribe/log in via email to even get close to finding out pricing...utter nonsense and only serves to push people away from looking further.