View Full Version : Does anyone know more about this type of work?

02-04-2012, 10:54 AM
In the past year or so I've seen a number of fascinating little 3d pieces like the kind attached. They're little stylized slices of land and I'd like to do something like it for a job I'm working on. Of course I found only a few examples now that I'm actually looking. They're included below.

The first few are from a Russian site I found from someone named "Paul Birt" (www.cub7.ru) and the last is from the Hotwire commercial campaign called "Map World" from the agency donatwald+haque (http://www.donatwald.com). The first three really nail the look I'm after. The Hotwire commercial is close though.

Does anyone know if the style has a name? Or possibly other examples or articles that discuss it?





02-04-2012, 01:08 PM
I'm not sure there's an actual name for this look. Maybe call it hyper-realism? Storybook-realism? It looks realistic but in an ideal perfect world sense. I doubt there are any techniques that are specific to getting this look. It's all about knowing what you want visually and adjusting your lighting and textures to match.

02-04-2012, 01:11 PM
I am doing some stuff like this for AR (augmented reality) applications.

02-04-2012, 01:13 PM

Waves of light
02-04-2012, 03:32 PM
There are quite a lot of TV commercials in the UK using that style at the moment:

Late rooms : http://www.youtube.com/watch?v=9hmetiSUdSc

And I think Virgin tried to style the end of this ad similarly (bit where train leaves the tunnel at the end):http://www.youtube.com/watch?v=-Soi3s98CFA

02-05-2012, 12:03 AM
@Waves of light
Cool commercial, inspirative. :)

02-05-2012, 12:54 AM
If I were to give it a name, I'd call it, "Isometric Cross-sectional Landscapes."

02-05-2012, 10:27 AM
Virtual Dioramas

02-05-2012, 10:42 AM
Nice work - it reminds me a bit of the maps you would get at six flags, astorworld, or some othe such theme park.

Thanks for sharing...

02-05-2012, 11:00 AM
yes, six flags map look hit it on the nose

Waves of light
02-05-2012, 11:55 AM
Cool. Just checked out the six flag stuff and yes, the style questioned above is like a cg version.

02-05-2012, 12:42 PM
Also made me think of Sim City.

02-06-2012, 03:42 AM
This site might help:




02-06-2012, 06:28 AM
I've seen references that call such things "orthographic tiles".

Waves of light
02-06-2012, 08:09 AM
now u could combine the style and then the effect in this video together (which happens to be a very inspirational video made in LW):

02-06-2012, 09:06 AM
A favorite of mine (that Psyop did): https://vimeo.com/20318369

Waves of light
02-06-2012, 09:12 AM
A favorite of mine: https://vimeo.com/20318369


02-06-2012, 02:18 PM
I saw some stuff like this done with Vue. I believe their website has a case study for, if I recall correctly, a pinball machine/landscape that has this style.

02-06-2012, 02:30 PM

02-06-2012, 08:58 PM
Thanks for all the great info everyone. I tried googling some of the terms suggested but most of them brought up this post.

Shrox, I’d be interested in seeing what you’re working on if you feel like sharing.

Waves of Light, thanks for the examples.

Wade, you’re right, it’s similar to six flags.

Surrealist, great interview. The resources link you supplied is broken.

Monovich, the Dominoes commercial is pretty amazing. I watched a few times. I searched the forum and found their website. Don’t suppose they have a “making of” article or something similar?

Thanks for the info safetyman and 50one! I have a really old version of Vue that came with Lightwave but never really got comfortable with it.

02-06-2012, 09:22 PM
What that is, is just taking reality and scaling up the detail so it is more obvious and really cranking hard on the lighting effects so that everything is visible and nothing lost in shadow like what happens in reality. Reality is much more mysterious looking than these "illustrations".

02-06-2012, 09:57 PM
Looks like a lot of postprocessing. Some adobe filters and pumping the saturation levels.