PDA

View Full Version : Mitsubishi Statues - Ad



MAUROCOR
04-15-2011, 06:46 AM
Hi, guys!

This is one of the last TV advertising that had the participation of BITT Animation Studio doing effects and pos-production.
The statues was done in ZBrush and animated in Lightwave. Models are low poly with a displacement map applyed.
It is an advertising created to Mitsubishi ASX AWD. The scenario is Rio de Janeiro/Brasil.


Here is the link to the youtube: (sorry if the quality is not so good).

http://www.youtube.com/watch?v=YcK2ntk7N-k

I am posting some images from the ad and some from the WIP process.


POSTPRODUCTION CREDITS

_Client: Mitsubishi
_Product: Mitsubishi ASX
_Agency: Africa
_Production: Hungry Man
_Director: Carlão Busato
_Post Production: Bitt Animation & VFX
_VFX Supervisor: Franco Bittolo, Cristian Morales
_Executive Producer: Mariana Motta
_Production Director: Maité Colombatto
_VFX Producer: Mauro Bittolo, Marcos Ferrari
_CG Project Leader: Leandro Pedrouzo
_CG Art Director: Fernando Sawa
_Matte painting: Gabriel Romero
_Tracking: Flavio Bianchi
_Modeling artists: Evandro de Moraes, Mariano de Apellaniz
_Rigging: Mauro Corveloni
_Texture/Shader: Mauro Corveloni, Leandro Pedrouzo
_Animation: Ignacio Ochoa, Ariel García
_Lighting/Render: Leandro Pedrouzo, Leo Dobbins
_Compositors: Pablo Zamparini, Nicolás Fernandez, Ancel Patterson




http://www.maurocor.com/imagens/stuff/estatua_1.jpg

http://www.maurocor.com/imagens/stuff/estatua_2.jpg

http://www.maurocor.com/imagens/stuff/estatua_3.jpg

http://www.maurocor.com/imagens/stuff/estatua_4.jpg

http://www.maurocor.com/imagens/stuff/estatua_5.jpg

http://www.maurocor.com/imagens/stuff/aguia.jpg

http://www.maurocor.com/imagens/stuff/leao.jpg

http://www.maurocor.com/imagens/stuff/lobo.jpg

http://www.maurocor.com/imagens/stuff/lobo_branco.jpg

Mitja
04-15-2011, 07:02 AM
Impressive! Really!

oliversimonnet
04-15-2011, 09:55 AM
fantastic!!

BigHache
04-15-2011, 10:46 AM
Nice work! The ending is pretty funny.

vector
04-15-2011, 10:58 AM
WOW! Anybody said LW was not good for animate... they should see this ad :)
Nice compositing

Vector

Afalk
04-15-2011, 11:25 AM
Nice work on this ad. You mention this was one of the last ones using BITT studio ? Here's hoping they find even better clients!

MAUROCOR
04-15-2011, 02:40 PM
Thanks, guys! I am glad you liked!
Actually I think this ad is very creative.
Afalk, I express myself in a wrong way, sorry. I meant this is one of the most recents works done by Bitt. But of course good clients are always very welcome!:D

Afalk
04-15-2011, 02:42 PM
Great to hear it Maurocor :)

Lewis
04-15-2011, 03:02 PM
Excellent stuff Mauro, post us some wires so we can see those beautiful models in our native environment with Polys/edges :D ;).

kopperdrake
04-15-2011, 03:22 PM
Very impressive - and great storyline :)

funk
04-15-2011, 03:50 PM
Very cool!

Cageman
04-15-2011, 03:51 PM
Nice!

Well done!

:thumbsup:

Dodgy
04-15-2011, 11:00 PM
Looks good :) One thing I'm watching is the fore paws seem to bend mid wrist and not at the wrist. Is that correct?

Fadlabi
04-16-2011, 04:09 AM
WOW, Very cool!

caesar
04-16-2011, 08:58 AM
Wow Congrats VERY GOOD !!!!! Did you use plain LW to animate or used any plugin? What did you for compositions?

Bom demais!!!!!

inakito
04-16-2011, 02:51 PM
As usual, top notch work from bitt animation. Congrats guys!!!

erikals
04-16-2011, 04:04 PM
Beautiful..! http://erikalstad.com/backup/anims.php_files/king.gif

on crit though, the render quality is so-so, not really anyone's fault, the LW render engine needs an upgrade.
(edit: looking again, slightly sharpening some of the rendered objects should help)

(would love to see this rendered in Octane 720p)
http://download.famouswhy.com/soft_img/soft_icons/octane_render.gif


love the lion http://erikalstad.com/backup/anims.php_files/007.gif and the falling eagle
 

Cageman
04-16-2011, 06:51 PM
Beautiful..! http://erikalstad.com/backup/anims.php_files/king.gif

on crit though, the render quality is so-so, not really anyone's fault, the LW render engine needs an upgrade.

Hmm...

http://www.youtube.com/watch?v=zQPLN_R8MpU

LW renderengine being bad?

I would say that it is a combination of timeconstraints coupled with shading, lighting and compositing rather than the capability of LWs renderengine.

I see a lot of bad and good rendering coming out of LW, both exterior and interior shots. With or without animated characters. How come some look good, some look bad?

Bottomline is that I would understand your statement if all were bad, but that is not the case.

erikals
04-16-2011, 07:12 PM
an example to clarify this further is LW rendered interiors, most don't look as good as Octane / Vray renders, due to Lightwave's renderengine.

but of course yes, not only that, shading / post /other tricks count too...
to what degree it's the actual render engine in this example, maybe i was a bit harsh...

better version... :]
http://www.youtube.com/watch?v=NLa6idrvf-k

mav3rick
04-17-2011, 04:41 AM
Beautiful..! http://erikalstad.com/backup/anims.php_files/king.gif

on crit though, the render quality is so-so, not really anyone's fault, the LW render engine needs an upgrade.
(edit: looking again, slightly sharpening some of the rendered objects should help)

(would love to see this rendered in Octane 720p)
http://download.famouswhy.com/soft_img/soft_icons/octane_render.gif


love the lion http://erikalstad.com/backup/anims.php_files/007.gif and the falling eagle
 

hmmm. one for BEST OF nt forum :) that fish dog really dont have place in this topic....

it's not that much about app how much it is about artist... you can see impressive stuff even from blender.

ontopic

great stuff!

lino.grandi
04-17-2011, 05:07 AM
Cool stuff! Thanks for posting!

MAUROCOR
04-21-2011, 05:41 PM
Thank you for your nice words, guys!
Lewis, I am on vacation right now but as soon I come back I will post the images that you asked for, ok?
:thumbsup:

Ethereal
04-23-2011, 03:00 AM
Very good,love the concept and execution!
Very inspiring:)

abdelkarim
04-25-2011, 05:27 PM
No COments :D

geo_n
04-25-2011, 09:19 PM
very nice MAUROCOR. Did you animate the characters?

erikals
05-09-2011, 01:03 PM
must say, this "render" looks much better...

http://www.itsartmag.com/features/statues/

milivoj_popovic
05-10-2011, 02:06 AM
great stuff!

MAUROCOR
05-10-2011, 06:39 AM
_Ethereal- I agree, concept is very good! I am glad you liked!:thumbsup:

_abdelkarim- I will take that as a compliment!:thumbsup:

_geo_n- Hi, geo_n! No, I did rigging and texture/shader in this case.

_erikals- Thanks for that, erikals! The quality is much better, no doubt!

_milivoj_popovic- I am glad you liked, milivoj!

MAUROCOR
05-10-2011, 06:46 AM
Some time ago our friend Lewis asked for some views with the characters in the LW environment. There it is.:)


http://www.maurocor.com/imagens/stuff/leon_base_1.jpg

http://www.maurocor.com/imagens/stuff/leon_base_2.jpg

http://www.maurocor.com/imagens/stuff/lobo_base_1.jpg

Lewis
05-10-2011, 06:52 AM
Ohh i like them very much, especially Lion, it looks perfect :). That's Displacement map on base mesh - right ?

MAUROCOR
05-10-2011, 07:11 AM
Ohh i like them very much, especially Lion, it looks perfect :). That's Displacement map on base mesh - right ?

Yeah, it looks very nice. It was directly sculpted in ZBrush by a great artist called Evandro Moraes. And yes, that is a displacement map applyed on the base mesh.

http://www.maurocor.com/imagens/stuff/leon_base_3.jpg

erikals
05-10-2011, 07:31 AM
http://www.youtube.com/watch?v=2J_6AlMGY3U

managed to upload a HD version... (hope the upload is ok...)

SonicPerfect
05-10-2011, 11:40 AM
A masterpiece as aways!!

Cryonic
05-10-2011, 02:45 PM
Very nice looking models and animation.

As usual the Ad doesn't make any sense to me in regards to the product or brand being pushed :(

Elmar Moelzer
05-10-2011, 03:21 PM
Excellent work!
Very well done!

drako
05-10-2011, 06:50 PM
Excelent Maurocor as always....

monovich
05-13-2011, 07:39 PM
fantastic work. the spot is great visually and conceptually!

pablogrca1
05-17-2011, 07:49 PM
Excellent stuff Mauro as always. :thumbsup:

MAUROCOR
07-12-2011, 12:29 PM
Thanks for your nice words, guys!:thumbsup:

Cryonic, I didn´t create the ad, so...

MAUROCOR
07-12-2011, 01:17 PM
Guys, a collegue of us called jat asked me to explain about the process of the models, since ZBrush til the final version in LW, so I will try to do that in a simple and short way, for those who are interested.

I will use the wolf to illustrate this.

First of all was created a very simple base mesh of the wolf and then it was expoted in OBJ format to be opened in ZBrush. This part can be skiped if the model is entirely created in ZBrush.
Once it was opened in ZBrush the base mesh was subdivided and better sculpted, details were added til the final version approved by the client.

http://www.maurocor.com/imagens/stuff/mit_process_000.jpg

After that, a UV map was created directly into ZBrush using the MasterUV tool and then the mesh itself (conteining the uv map) was exported as OBJ again (in level 1) to be opened in modeler. A displacement map in TIF format was exported too with all information of the word and details done in ZBbrush. It interesting to notice that is need to flip the image (in vertical)when it is exported because that is the way ZBrush uses to work. If you export the map without to flip the image there, it will be necessary to do that later in a program like PS or something.
Then the OBJ model was opened in modeler and converted to subpatch model and saved again but this time in lw format, I mean, ".lwo". Some few morphs were created to the mouth and eyes of the wolf.
Now was time to bring it to Layout.

Once opened there and knowing that we would apply a displacement map on the mesh, it was necessary to keep the DISPLAY SUBPATCH MODE in a low level. In this case the default 3. To animate later we always can put even lower values to get smoothness open gl feedback.
Another important thing is to change the Subdivision Order to AFTER BONES. This way the displacement effect will be applied after the other deformations we will have in this object, like morphs and bones.

http://www.maurocor.com/imagens/stuff/mit_process_001.jpg

Know it is time to apply the displacement map.
We used a node to do that and I am showing here what we did, this way you can undestand better.

http://www.maurocor.com/imagens/stuff/mit_process_001b.jpg

http://www.maurocor.com/imagens/stuff/mit_process_003.jpg

Here it is the displacement map we have created in ZBrush and now is working in Layout:

http://www.maurocor.com/imagens/stuff/mit_process_004.jpg

You can adjust the values of the Subtract or Multiply field to get the result that you need. Normally 0.5 t subtrack works well but it is not a rule. It always depends the intensity of your igreyscale image.
Another thing to keep in mind is that always there is a lost comparing what you get in LW and ZB. The map is applied to the normals and the displacement will follow the direction of the normals. When you are sculpting in ZBrush you can add details not exactly in this way.

Well, after all of this is important to increase the value of the RENDER SUBPATCH in the Object Properties. It means that the object has to be with a lot of poligons to respond correctly with the amount of details you have created.
I am posting an example when you can see the Display SubPatch level in different levels.

http://www.maurocor.com/imagens/stuff/mit_process_002.jpg


I hope this can be usefull to some of you in some way.

Afalk
07-12-2011, 02:01 PM
Outstanding bit of insight there :) Thanks for sharing this, any other insights into your workflow would be appreciated as well.

BigHache
07-12-2011, 03:06 PM
Awesome, thank you!

alesxander
07-13-2011, 09:33 AM
Guys, a collegue of us called jat asked me to explain about the process of the models, since ZBrush til the final version in LW, so I will try to do that in a simple and short way, for those who are interested.

I will use the wolf to illustrate this.

...


thank you very much for explaining the workflow between LW and Zbrush. very interesting

alesxander,
http://alesxander.com

maxwaver
07-13-2011, 05:36 PM
Nice job moraucor, always good to see your stuff. keep it up.

2create
07-19-2011, 02:09 PM
Outstanding work all round!

lkyjp24
07-20-2011, 07:02 PM
i like this! good job

MAUROCOR
07-29-2011, 07:18 AM
I am glad you liked, guys!:thumbsup: