View Full Version : Crowd sourced animation

CGI Addict
07-16-2009, 11:06 PM
Interesting concept:

Through Facebook, Mass Animation invited the public to create scenes for its first short video, "Live Music." The company supplied the animation software, the story, backgrounds, characters and audio. Animators whose work is chosen will receive $500 per scene. All told, the project will cost about $1 million and take six months to complete, a fraction of the money and time required for a comparable Hollywood project.

Mass Animation was founded by Yair Landau, who ran Sony Pictures Animation while he was a top executive at Sony Pictures. He tends to run ahead of the curve, having pushed Sony to develop a downloadable movie service years before online piracy became rampant. His new company is trying to do for animation what YouTube has done for video, namely, exposing far-flung talent. And it has attracted scores of submissions from students, hobbyists and professionals around the world, reflecting the democratizing power of technology even in a field as specialized as this one.


07-18-2009, 12:31 PM
Crowd-sourcing will work as well for the animation industry as it has for the graphic design industry.... amateurs at work!

07-20-2009, 09:37 PM
Don't sell it short before you've seen it, you may be surprised at the quality.


CGI Addict
07-21-2009, 01:07 PM
Judging by the trailer, it looks like it has a chance particularly since it's being shown at theaters right before "Planet 51". My only concern has to do with how the budget is distributed amongst the talent. Each animator only got $500. The budget total was in excess of $1 million. A total of $25,000 was divided between 50 animators.

Where did the other $975,000 go? I know there are other financials to worry about but to give just 1/40th of a total budget to talent just isn't right. I don't know how this ratio stacks up against big budget features, and I could be wrong.